Local Visibility Index: Contractors in Austin, TX
40 real contractors in Austin, TX · measured by MapScan · September 2026
The numbers
40
Median visibility score
40 businesses measured
63%
Score below 50
of the market
60
Best score in market
10
Lowest score in market
See where your business sits against these Austin contractors
The median here is 40. The scan tells you yours in about a minute — free, no card.
Check my business freeWhat we measured
To understand the current digital landscape for home services, we conducted a study of 40 professional contractors operating in Austin, TX. We evaluated each business based on their public Google presence to determine how effectively they appear in local search results. This report relies strictly on these 40 unique data points. By scanning these specific businesses, we have created a snapshot of the current local market to help owners understand where they stand compared to their immediate competitors.
How visible the average contractor really is
The results for Austin contractors show a median visibility score of 40 and an average score of 43.8. While the most visible business in our scan reached a score of 60, the least visible bottom-tier performer dropped to a score of 10, highlighting a wide gap in online performance across the city. Most notably, 63% of the 40 businesses we measured scored below a 50. This indicates that a majority of contractors are struggling to maintain a strong presence on Google, leaving a clear opportunity for those who invest in their local search visibility.
How to compare your own business
To see how your business stacks up against these 40 Austin competitors, you should run your own free scan. By obtaining your specific visibility score, you can see if you are performing above the median score of 40 or if you fall into the 63% of businesses currently scoring below 50.
Questions owners ask
How many contractors were included in this study?
This report is based on a sample size of 40 individual contractors located in Austin, TX. We evaluated these specific businesses to ensure the data accurately reflects the local market.
What is the average visibility score for Austin contractors?
The average visibility score across the 40 businesses we scanned is 43.8. This figure helps establish a baseline for how local contractors are currently performing online.
What percentage of contractors score below 50?
Our research found that 63% of the 40 contractors measured earned a visibility score below 50. This suggests that the majority of local businesses have significant room for growth in their search rankings.
What are the high and low scores in this market?
Among the 40 businesses measured, the top-performing contractor achieved a visibility score of 60. Conversely, the bottom-tier business in our study scored a 10.
What is the average customer rating for these businesses?
Across the 40 contractors included in our sample, the average customer rating is 3.9. This rating provides additional context regarding the overall reputation of these businesses in the Austin area.
How to cite this
MapScan.ai Local Visibility Index (2026). Visibility Report: How Austin Contractors Rank on Google Maps. n=40. https://mapscan.ai/visibility-index/contractors-austin-tx
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