Local Visibility Index: Measuring Contractors in Phoenix, AZ
25 real contractors in Phoenix, AZ · measured by MapScan · August 2026
The numbers
44
Median visibility score
25 businesses measured
52%
Score below 50
of the market
60
Best score in market
20
Lowest score in market
Most common gaps in this market
- 4%Review Volume & Responseshigh
- 4%Directory Listings & NAP Consistencyhigh
- 4%GBP Content & Posting Frequencymedium
See where your business sits against these Phoenix contractors
The median here is 44. The scan tells you yours in about a minute — free, no card.
Check my business freeWhat we measured
To build this index, we conducted a direct scan of 25 independent contractors operating in Phoenix, AZ. Our process focused specifically on evaluating the public Google presence of each business to see how they appear to potential local customers.
We measured how these businesses rank in search results and how effectively they manage their digital footprint. By analyzing this sample, we provide a clear picture of the current competitive landscape for contractors in the Phoenix area.
How visible the average contractor really is
The data reveals a significant range in performance across the Phoenix market. While the average visibility score sits at 47.4, the median score is 44, suggesting that a large portion of the market is clustered toward the lower end of the spectrum.
Indeed, 52% of the contractors we measured achieved a visibility score below 50. With top performers reaching a score of 60 and the lowest falling to 20, the difference in how easily customers can find these businesses is substantial.
The gaps that show up most often
Our analysis identified three primary areas where businesses are losing ground. Review volume and responses, as well as directory listings and NAP consistency, both show high-impact gaps affecting 4% of the businesses we measured. Improving these requires consistent attention to customer feedback and ensuring business contact details match across the web.
Additionally, Google Business Profile content and posting frequency present a medium-impact gap for another 4% of businesses. Frequently updating your profile with fresh content helps search engines understand that your business is active and relevant to local searches.
How to compare your own business
To see where you stand, run a scan of your own business to generate your personal visibility score. Once you have your number, compare it to the market median of 44 to determine if you are currently ahead of or behind the typical contractor in Phoenix.
Questions owners ask
What is the average visibility score for contractors in Phoenix?
The average visibility score for the 25 contractors we measured in Phoenix, AZ is 47.4. This provides a benchmark for local business owners to gauge their search presence.
What percentage of contractors fall below a score of 50?
In our study of 25 local businesses, 52% of the contractors measured earned a visibility score below 50. This indicates that more than half of the businesses in our sample have significant room to improve their online reach.
What are the most critical gaps identified in the research?
The research identified review volume and responses, as well as directory listings and NAP consistency, as the top high-impact gaps. These two areas were found to affect 4% of the contractors we examined.
How do the top-performing contractors compare to the lowest?
There is a wide disparity in the Phoenix market, with the top-performing contractor achieving a score of 60. In contrast, the lowest-scoring business in our 25-firm sample earned a score of 20.
How can I improve my business visibility based on these findings?
You can focus on addressing the common gaps identified in our report, such as increasing your review volume and responding to customer feedback. Additionally, ensuring your directory listings are consistent and maintaining a regular posting schedule on your Google Business Profile can help improve your visibility.
How to cite this
MapScan.ai Local Visibility Index (2026). Contractor Visibility in Phoenix, AZ: A Local Business Report. n=25. https://mapscan.ai/visibility-index/contractors-phoenix-az
Same category, other markets
See where your business sits against these Phoenix contractors
The median here is 44. The scan tells you yours in about a minute — free, no card.
Check my business free