Research Lab

Local Ranking Index™

Original research and benchmark data from analyzing thousands of local business scans. The data source that powers smarter local SEO decisions.

MapScan's Local Ranking Index provides benchmark data on review counts, rating thresholds, and visibility factors required to rank in Google Maps across different industries and cities.

10,000+
Businesses Analyzed
50+
Cities Covered
12
Industries
Monthly
Data Refresh

Research Reports

196 reports

Local Business Visibility Benchmarks — 2026-10-01

Sample: 1,673

Local Business Visibility Benchmarks — 2026-09-30

Sample: 1,673

Local Business Visibility Benchmarks — 2026-09-29

Sample: 1,673

Local Business Visibility Benchmarks — 2026-09-28

Sample: 1,674

Most Competitive Local Markets — Week 39, 2026

Sample: 3,152

Local Business Visibility Benchmarks — Week 39, 2026

Sample: 3,152

Local Business Visibility Benchmarks — 2026-09-27

Sample: 1,674

Local Business Visibility Benchmarks — 2026-09-26

Sample: 1,674

Local Business Visibility Benchmarks — 2026-09-25

Sample: 1,675

Showing 1-9 of 196 results

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Featured Insights

Review Count vs Ranking Correlation

Businesses with 100+ reviews are 3.2x more likely to appear in the top 3 map pack results.

3.2x more visibility

Category Optimization Impact

67% of businesses ranking in the top 3 have optimized secondary categories matching search intent.

67% category match rate

Review Response Time

Businesses responding to reviews within 24 hours see 18% higher engagement rates.

18% higher engagement

Post Frequency Effect

Weekly Google Business posts correlate with 23% higher visibility scores on average.

23% visibility boost

Get Your Business Benchmarked

See how your business compares to industry benchmarks with a free MapScan visibility analysis.