To increase phone calls as a car dealer, implement a targeted local SEO strategy that can boost your visibility and attract at least 30% more potential customers.
Local SEO is essential for car dealerships, as 93% of local clicks result in phone calls or visits to businesses within 24 hours. Start by optimizing your Google My Business (GMB) listing, ensuring that all information is accurate and up-to-date. This includes your dealership's name, address, phone number, and business hours. Adding high-quality images of your inventory and the dealership itself can significantly enhance your GMB profile, making it more appealing to potential customers.
Next, encourage satisfied customers to leave positive reviews on your GMB page and other platforms. Research shows that businesses with 50 or more reviews rank 2.3 times higher in local search results. Actively responding to reviews—both positive and negative—will also demonstrate your commitment to customer service, which can lead to increased trust and more phone inquiries.
Additionally, consider running targeted online ads that direct users to call your dealership. Google Ads and Facebook Ads can be tailored to your local area, ensuring that your messages reach the right audience. Use call tracking numbers in your ads to assess which campaigns generate the most calls.
Checklist for Increasing Phone Calls:
- Optimize your Google My Business listing with accurate and complete information.
- Add high-quality images showcasing your dealership and inventory.
- Encourage and manage customer reviews on GMB and other review platforms.
- Utilize targeted online advertising to reach local customers effectively.
- Implement call tracking to analyze which marketing efforts yield the most inquiries.
- Regularly update your website with relevant content and promotions to engage visitors.
- Ensure your website is mobile-friendly, as many users will call from their smartphones.
For more insights on enhancing your local SEO, check out our page on local SEO audit.
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