To get more phone calls as a landscaping business, optimize your local SEO to rank higher in search results and encourage customer reviews.
To start, ensure your landscaping business is listed on Google My Business (GMB) and other local directories. This is crucial as 93% of local clicks go to businesses on the first page of search results. Fill out your GMB profile completely, including your business name, address, phone number, hours, and services offered. Use relevant keywords in your business description to improve visibility. Regularly update your profile with new photos of completed projects to engage potential customers.
Next, focus on gathering customer reviews. Businesses with 50 or more reviews rank 2.3 times higher in local search results. Encourage satisfied customers to leave positive reviews on your GMB page and other review platforms. Consider sending follow-up emails after a job is completed, thanking customers and politely asking them to share their experiences online. Responding to reviews, both positive and negative, shows potential customers that you value feedback and are committed to customer satisfaction.
Additionally, invest in local SEO strategies, such as creating location-specific landing pages on your website. This can help attract customers searching for landscaping services in your area. Use tools like Google Keyword Planner to identify popular search terms related to landscaping in your region and incorporate these keywords into your website content. Engaging in social media marketing can also drive traffic to your website and generate more calls. Share before-and-after photos of your projects, tips for maintaining yards, and seasonal landscaping advice.
Checklist for Getting More Phone Calls:
- Optimize your Google My Business profile.
- Regularly update your profile with new photos and posts.
- Encourage customers to leave reviews on GMB and other platforms.
- Respond to all reviews to show engagement.
- Create location-specific landing pages for your services.
- Use local keywords in your website content.
- Promote your services on social media platforms.
For further insights on improving your local search presence, check out our page on local SEO audit.
Run a free MapScan at mapscan.ai to see exactly where you stand.