To get more phone calls as a roofing contractor, focus on optimizing your online presence, increasing customer reviews, and utilizing targeted advertising strategies.
To start, ensure your website is optimized for local search engine optimization (SEO). This means using relevant keywords such as "roofing contractor [your city]" throughout your site, including in headers, meta descriptions, and content. A well-optimized website can increase your visibility, as statistics show that 93% of local clicks go to businesses on the first page of search results. Additionally, ensure your contact information is easily accessible and that you have a mobile-friendly design, as many customers will search for services on their phones.
Next, prioritize gathering customer reviews. Businesses with 50 or more reviews rank 2.3 times higher in local search results. Encourage satisfied customers to leave reviews on platforms like Google My Business, Yelp, and Facebook. You can do this by sending follow-up emails after job completion, providing links to your review profiles, and even incentivizing reviews with discounts on future services. Responding to reviews, both positive and negative, shows potential customers that you value feedback and are engaged with your clientele.
Lastly, consider investing in targeted advertising. Platforms like Google Ads and Facebook Ads allow you to reach specific demographics based on location, interests, and behaviors. Creating compelling ads that highlight your services, special promotions, or customer testimonials can drive more traffic to your website and increase phone inquiries. Additionally, consider using retargeting ads to reach potential customers who have previously visited your site but did not convert.
Checklist for More Phone Calls as a Roofing Contractor:
- Optimize your website for local SEO with relevant keywords.
- Ensure your contact information is clear and accessible.
- Make your website mobile-friendly for easy access.
- Actively request reviews from satisfied customers.
- Respond to all reviews to show engagement and appreciation.
- Invest in targeted Google and Facebook ads to reach local customers.
- Use retargeting ads to reconnect with visitors who didn’t convert.
For a deeper dive into improving your local search visibility, check out our page on local SEO audit.
Run a free MapScan at mapscan.ai to see exactly where you stand.
Latest Update (5/16/2026)
In 2026, the landscape of local SEO continues to evolve, emphasizing the importance of a robust online presence. With 92% of consumers relying on online searches to find local services, roofing contractors must ensure their websites are optimized for search engines and mobile devices. This includes incorporating local keywords into site content, using schema markup, and ensuring that business information is consistent across all online platforms.
Moreover, the impact of customer reviews cannot be overstated. Studies show that businesses with positive customer reviews can see an increase in phone calls by as much as 70%. Encouraging satisfied customers to leave reviews on platforms like Google My Business, Yelp, and Facebook can significantly enhance visibility and trustworthiness. As roofing contractors tap into these strategies, they will be better positioned to attract more leads and convert them into calls and sales.